Our story, mission and vision

Reeltrak is a Danish success story; built on passion for music, good energy and team spirit. From our first meetings and early stage dreams, to a passionate start up with skills, network, and focus on execution of plans.

We have come a long way, but there is still much more to do and our story develops day by day.

Our mission statement is simple; we want to develop a unique music platform for the music industry and create a paradigm shift for all people with interest in music. We call this way of “thinking music” – software defined music.

Over the last couple of years there has been a big change in people’s purchasing and listening habits and the large use of mobile devices, as smartphones and tablets, has created a new standard for music delivery and rapid change from analogue distribution to digital music streaming.

These changes have created a new situation for composers and artist royalty settlement as well as changed demands from the market. Our ambition is to meet these changed demands, without compromising the composers and artist royalty payment. It is essential for us that the people, who create the music, embrace our platform and Reeltrak increase their earning and supports an improved personal profiling for the artist.

Our vision is one day to become the primary partner for all people with interest in music and set new standards of – predictive defined music -.

During this year Reeltrak have received a lot of positive responses from international established record labels and we have already signed op several labels. The platform is expected to be launched in 2016 and we look forward to reveal more in the near future.

People involved in ReelTrak

Søren Ankerstjerne
Søren AnkerstjerneFounder, Member of the board
Niels Peter Holm
Niels Peter HolmCFO & Founder
Michael Kratz
Michael KratzCMO, CTO & Founder
Dir: 6915 0801


Gennem risikovillige investeringer er CAPNOVA med til at udvikle innovative iværksætteres ideer til succesfulde virksomheder.


ReelTrak ApS er etableret med finansiering fra innovationsmiljøordningen
under Uddannelses- og Forskningsministeriet.